/ TOBY HUNTINGTON-WHITELEY - COACH MENSWEAR
Concept and art direction for a location shoot, shot by Paul Scala, profiling two Coach demographics. A relaxed Mr Creative with Jago Peachey versus a more tailored Mr Contemporary with Toby Huntington-Whiteley. The story went on to be one of the biggest performing campaigns in Coach history for Mr Porter.![](https://freight.cargo.site/t/original/i/4abb9b9218336da84261e1168b0c7752991de4a50a1853da85ee32c99d9e63a9/160901_SCALA_MR_PORTER_COACH_05_0177_V1.jpg)
![](https://freight.cargo.site/t/original/i/94abbac4c0f5842654e1b77b53c5b5081e8075581c911f52d0a14d6ef308805a/toby3.jpg)
![](https://freight.cargo.site/t/original/i/6fd7280775f646a1b812c542b4670b48b2a8a0fcefd5d86c1bdede88cb040577/toby2.jpg)
![](https://freight.cargo.site/t/original/i/62486f381c932e4ac34b81900e477022292f12f593e5d667449d7052d2373961/160901_SCALA_MR_PORTER_COACH_05_0177_V1-1.jpg)
![](https://freight.cargo.site/t/original/i/bc3a5ca2db877d6adaa49bc314b58a849ecb331792748dcc2a32a82708e602e8/Toby4.jpg)
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