/ LIAM PAYNE GLOBAL LAUNCH
Global launch campaign
of Liam Payne for fashion brand HUGO.Campaign was shot in Berlin with photographers Mert & Marcus. A live event in Berlin and personal appearences in London, LA, New York, Miami, Berlin and Sydney. This was all complimented with a global out of home advertising roll out.
![](https://freight.cargo.site/t/original/i/caa14f21f321c85b20d10c895f443c08b6e7609a67370c51b14093c828f3b4cc/2019_HM_Liam_BW_003_sRGB_120dpi.jpg)
![](https://freight.cargo.site/t/original/i/859ec6d0606b6ca7b25e5028c32207e8842f8007d94db37404d81a21f3203b10/2019_HM_Liam_BW_006_sRGB_120dpi.jpg)
![](https://freight.cargo.site/t/original/i/36ce41a3fd8175032ae01d661d57bab65835f4a10a682f5cf998f0270b84eb11/2019_HM_Liam_BW_001_sRGB_120dpi.jpg)
![](https://freight.cargo.site/t/original/i/1529a22b92bff6cffad3c60eeab6d04332473dbc78a4905b7e62435b00efbe1d/2019_HM_Liam_BW_007_sRGB_120dpi.jpg)
![](https://freight.cargo.site/t/original/i/528d3f3ae7b2ad2facc9c00a7cddd05b3a307e7a1a7a2d5c659d410f3ddd4940/2019_HM_Liam_BW_004_sRGB_120dpi.jpg)
![](https://freight.cargo.site/t/original/i/08c3f61563a55c2944680aa2386f1e91bd9ec7525df60b00173a68faac7d1b86/Liam-OOH.jpg)
![](https://freight.cargo.site/t/original/i/17ca8c71d0d1a673037914570644a46617c61572e364c81c5857a70287c99831/Liam-OOH2.jpg)
![](https://freight.cargo.site/t/original/i/a14163644ffb8c72fe8ee273de9b3b6d03a8b56dbc48ba66a8f093337981758e/Liam-OOH8.jpg)
![](https://freight.cargo.site/t/original/i/85095b42af60184ca3fa07b8a783d62735108f048a5f94bb4bfdd47baf811ba2/02_HUGOxLiamPayne_Event_Collages_08-1.jpeg)
![](https://freight.cargo.site/t/original/i/b6644125b7dd5f8ea92fedb4092fa653cf542d5418d1aa197507ea47b8f49511/Liam-OOH9.jpg)
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