In an exclusive 3 part series with American Express, I shot and creatively led this 'day in the life' of campaign. Martha Ward - stylist & fashion blogger, Hedvig Sagfjord Opshaug and wearingittoday.com founder, Laura Fantacci were all featured across the multi Location shoot across London. In addition to the photo story, we reconfigured the user experience for a smoother delivery of long form content.