Case Study
BOSS X RUSSELL ATHLETIC COLLAB
A holistic overview of a capsule collection creative that redefines the perception of HUGO BOSS.
Introducing a contemporary collection in collaboration with Russell Athletic, designed specifically for a younger generation, we delivered key elements such as tone, narrative and fresh energy to invigorate the brand.
Embracing diversity, the campaign captivates a brand new audience, creating an engaging experience that resonates with a modern demographic.
Introducing a contemporary collection in collaboration with Russell Athletic, designed specifically for a younger generation, we delivered key elements such as tone, narrative and fresh energy to invigorate the brand.
Embracing diversity, the campaign captivates a brand new audience, creating an engaging experience that resonates with a modern demographic.
STAGE 1: PRODUCT DEVELOPMENT
HERO MARKETING CAMPAIGN
SUPPORTING STILL ASSETS / ONLINE / PR / EXCLUSIVES
Adding layers of storytelling (interviews with the director) to enhance customer engagement
STAGE 1: SOCIAL SEEDING AND DIGITAL ACTIVATIONS
GLOBAL FASHION EVENT
A captivating fashion film and runway show that brought together a constellation of stars to showcase the collection.
We carefully cast a diverse ensemble of 40 talents, including models, social influencers, celebrities, dancers, singers, and artists.
With a strong emphasis on celebrating cultural diversity and embracing different body shapes, we crafted an inclusive narrative that invigorated new life into our brand perception.
With a strong emphasis on celebrating cultural diversity and embracing different body shapes, we crafted an inclusive narrative that invigorated new life into our brand perception.
SUPPORTING DIGITAL ASSETS / ONLINE / PR / EXCLUSIVES / CRM / LOYALTY
SUPPORTING DIGITAL ASSETS / ONLINE / PR / EXCLUSIVES / CRM / LOYALTY
STAGE 2: SOCIAL AND DIGITAL ACTIVATIONS
Using talent in a new way; showing a more authentic side - self shot iphone diaries for a more relatable and approachable message to our audience.
DIGITAL AND EXPERIENTIAL ACTIVATIONS
Increased awareness for the collection to create buzz and hype for the collection - merging physical and digital worlds together.
CREATIVE 3D ASSETS FOR T-MALL AND CHINA ACTIVATIONS
OMNI CHANNEL TO E-COMMERCE INTEGRATION / USER JOURNEY
ELEVATED COMMERCIAL IMAGERY TO ENHANCE CUSTOMER JOURNEY
FROM DIGITAL TO ECOM AND INSTORE TO THIRD PARTY WHOLESALE ASSETS
FROM DIGITAL TO ECOM AND INSTORE TO THIRD PARTY WHOLESALE ASSETS
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