Case Study


BOSS X RUSSELL ATHLETIC COLLAB 




A  holistic overview of a capsule collection creative that redefines the perception of HUGO BOSS.

Introducing a contemporary collection in collaboration with Russell Athletic, designed specifically for a younger generation, we delivered key elements such as tone, narrative and fresh energy to invigorate the brand.
Embracing diversity, the campaign captivates a brand new audience, creating an engaging experience that resonates with a modern demographic.



STAGE 1: PRODUCT DEVELOPMENT





HERO MARKETING CAMPAIGN


SUPPORTING STILL ASSETS / ONLINE / PR / EXCLUSIVES
  

Adding layers of storytelling (interviews with the director) to enhance customer engagement




STAGE 1: SOCIAL SEEDING AND DIGITAL ACTIVATIONS



      




GLOBAL FASHION EVENT


A captivating fashion film and runway show that brought together a constellation of stars to showcase the collection.  We carefully cast a diverse ensemble of 40 talents, including models, social influencers, celebrities, dancers, singers, and artists.

With a strong emphasis on celebrating cultural diversity and embracing different body shapes, we crafted an inclusive narrative that invigorated new life into our brand perception.



SUPPORTING DIGITAL ASSETS / ONLINE / PR / EXCLUSIVES / CRM / LOYALTY






STAGE 2: SOCIAL AND DIGITAL ACTIVATIONS



Using talent in a new way; showing a more authentic side - self shot iphone diaries for a more relatable and approachable message to our audience.








DIGITAL AND EXPERIENTIAL ACTIVATIONS


Increased awareness for the collection to create buzz and hype for the collection - merging physical and digital worlds together.



CREATIVE 3D ASSETS FOR T-MALL AND CHINA ACTIVATIONS 





OMNI CHANNEL TO E-COMMERCE INTEGRATION / USER JOURNEY


ELEVATED COMMERCIAL IMAGERY TO ENHANCE CUSTOMER JOURNEY
FROM DIGITAL TO ECOM AND INSTORE TO THIRD PARTY WHOLESALE ASSETS











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