VENTRICLE Creative Case Studies
![]()
Parisan fashion brand, HECHTER Paris commissions VENTRICLE creative as lead agency for its global campaign SS23 and AW24.
Client: HECHTER PARIS
Location: Paris, France.
2 Key Briefs:
To deliver a global campaign that redefines and elevates the brand for a more sophisticated fashion demographic.
To simultaneously modernise its internal global creative comms by digitising assets and processes.
Parisan fashion brand, HECHTER Paris commissions VENTRICLE creative as lead agency for its global campaign SS23 and AW24.
Client: HECHTER PARIS
Location: Paris, France.
2 Key Briefs:
To deliver a global campaign that redefines and elevates the brand for a more sophisticated fashion demographic.
To simultaneously modernise its internal global creative comms by digitising assets and processes.
WELCOME TO
THE HOUSE OF HECHTER.
Content to include:
📸 Global Campaign stills and video
🎥 Behind the scenes & added content
📈 Engaging Social Content
📝 Industry B2B lookbook
📸 Engaging shortform content
📺 Digitise lookbook and web build
📰 Press ready assets
THE HOUSE OF HECHTER.
Content to include:
📸 Global Campaign stills and video
🎥 Behind the scenes & added content
📈 Engaging Social Content
📝 Industry B2B lookbook
📸 Engaging shortform content
📺 Digitise lookbook and web build
📰 Press ready assets
WATCH THE HIGHLIGHT REEL
SOCIAL ROLL OUT PRE-TEASE
RE-ENFORCE THE BRAND BACK IN ITS HOME OF PARIS
Production of short form abstract social vignettes to tease the narrative of Hechter and it’s home of Paris.
As a long standing fashion brand, we wanted to boost the organic social reach with short form content to initiate algorithm.
RE-ENFORCE THE BRAND BACK IN ITS HOME OF PARIS
Production of short form abstract social vignettes to tease the narrative of Hechter and it’s home of Paris.
As a long standing fashion brand, we wanted to boost the organic social reach with short form content to initiate algorithm.
GLOBAL CAMPAIGN HIGHLIGHTS - HERO FILM AND STILLS - MAIN ROLL OUT
CAMPAIGN CONTENT HIGHLIGHTS - DEDICATED EYEWEAR SHOOT FOR LICENSES
SUGGESTED URBAN STREET MEDIA HIGHLIGHT
STREET POSTER PROFILING IN PARIS
DIGITIZATION OF LOOKBOOK AND INTERNAL COMMS
As part of the main brief, VENTRICLE were also tasked with modernising the brands internal infrastructure.
Historically, heavy and difficult lookbooks were sent manually, which made wholesale ordering frustrating and laborious.
Historically, heavy and difficult lookbooks were sent manually, which made wholesale ordering frustrating and laborious.
VENTRICLE created a fully customisable digital portal which housed the collection lookbook and rich media.
Here, global partners were able to view, order and download assets for commercial usage.
The password secured portal allowed controlled access and uplifted global overall wholesale ordering.
Here, global partners were able to view, order and download assets for commercial usage.
The password secured portal allowed controlled access and uplifted global overall wholesale ordering.
THE DATA:
IMPRESSIONS TO COME
IMPRESSIONS TO COME
DISCOVER MORE ON RICHARDPANG.COM